BOLDLY AUTHENTIC
I am a creative's creative, having spent the last two decades in the arts, first establishing myself in the world of performing arts as a dancer and then pursuing my love of design as an Art Director in advertising. My creative passionate sensibilities, flair for the dramatic, and drive to make a positive impact on the world have fueled my imagination and drive my work.
Currently, I have focused on helping small business owners develop their visual identities and helping them find their brand voice. Previously, I was the lead designer of a tech startup for five years, where I handled everything from branding to UX/UI design for the company and our clients. I got my start in the industry with Moxie and theatreMAMA advertising agencies.
TESTIMONIALS
“I just looked at the logos and OMFG I am blown away and pretty emotional.
They are amazing!”
Emily Bentz, Founder of May Babes Maternity
"Tyler’s candid, honest, and straightforward nature resulted in a very efficient process - his flexibility and willingness to help me find the right compromises between my “ideal” and the best practical application proved to be invaluable. Tyler stands out as an exception. His work speaks for itself, but his character, professionalism, and ability to work successfully with people is why I believe he should be considered if you are in need of design service."
Casey Fulp, Owner/Principal of Carriage House Planning LLC
"Tyler took my vision an and created a Masterpiece. His work is Super Dope!!
Every time I see my logo, I'm filled with gratitude and pride!"
Anwar Hafeez, Founder of Anwarrior Wellness
Art Director / Sr Creative / Experiential
SOFTWARE
Adobe Creative Suite / After Effects / Illustrator / Photoshop / Lightroom / Keynote / PowerPoint / Sketch App / InVision App / G-Mail / Google Docs / Google Sheets / Mac/PC OS / Mailchimp / CMS / file management
VOLUNTEERING
NYC Pride: Volunteer Manager of 500+ person groups, attended conflict management training, diversity and inclusion training
The Dog Run at Saint Nicholas Park: Co-Director of local dog run, created logo/branding, monthly newsletter with ~600 subscriber distribution, managed social media, curated website
PERSONAL INTERESTS
LGBTQIA+ initiatives/charities, performing arts, entertainment, politics, fine arts, travel
PROFESSIONAL EXPERIENCE
Freelance, Art Director / Designer
• Working directly with clients and a boutique advertising agency (The AGNCY), I leveraged my skills and knowledge of design to provide polished logos, branding, and packaging
• Educated and empowered clients on the importance of consistant visual communication of their brand and use of assets across web, print, product, and social media
Throwing Fruit Inc., Sr. Designer
• Collaborated with CCO on brand identity; worked with President on UX/UI of the content management system (CMS)
• Created brand logo; identity after company's acquisition/redesign of business scope; graphics for website/presentations
• Designed CMS platform required to build/submit a client's app to the Apple App/Google Play Stores
• Articulated value through website; created/curated app creation; provided quick/efficient updates of the company's apps
• Worked with clients; defined cohesive/consistent visual branding/identity; investor decks/programming assets for newsletters
• Served as Designer/Art Director/Copywriter for company website; icons, assets, images, treatments
• Selected images and video for use in website design and presentation decks; managed/owned files for all creative
• Created presentation decks for client pitches/investments opportunities with engaging/articulate data
• Signed clients with national/international audiences
• Generated $4MM of investments
• Represented art department in weekly team meetings with CEO/CTO; developed programming ideas/art for shows
• Managed social media accounts Facebook/Instagram/Medium/Twitter; posts/branding; established industry presence
Theatre MAMA, Freelance Designer / Copywriter
• Branded intentional designs to bring company's brand personality/services to life
• Elevated brand from "standard" to "intentional and designed"; company positioned itself for various clients
Moxie USA, Jr. Designer / Copywriter
• Designed engaging web banners and Devil units; selected lifestyle imagery from stock; wrote copy/headlines; designed layout
• Developed thoughtful, fun copy/headlines/imagery—social media posts/banners awarded NYC office: "go-to" branch
• Created 2nd annual "Connection Day" by Verizon; Devil unit media buys—increased online engagement
• New business: conceptualized/designed ad-lobs/pre-roll/digital extensions for Mercedes Benz and Georgia Pacific
• Worked with account managers; improved client/agency relationship; addressed feedback; provided on time /brand delivery
EDUCATION
BFA, Advertising Design
Fashion Institute of Technology | 2015