CREATIVE BELIEVER
I believe that every individual craves belonging and seeks a way to express themselves—even if they’re unsure or hesitant about how to do so. I see brands as a dynamic platform for sparking that connection, and while good brands recognize this, great brands are relentlessly innovating to open up authentic avenues for self-expression.
I bring my relentless aspirations to infuse my core beliefs, talents, insights, and passion into helping brands and their communities discover genuine moments of expression, communication, and shared experience. With a rich background in live performance, customer service, and creative problem-solving, I drive campaigns that are both strategically thoughtful and emotionally impactful.
Currently, I am the in-house Creative Director for Resorts World East Coast (a branch of Genting America). Here, I lead a talented team of designers, handling all creative needs across seven properties and three sub-brands. I spearhead creative development and execute strategic design vision across multiple channels — including OOH, OTT, print, and digital — to elevate brand narrative while cultivating strong partnerships with internal stakeholders, ensuring cohesive, multi-channel storytelling that aligns with the organization's values.
Previously, I focused on helping small business owners develop their visual identities and find their brand voice. I was also the lead designer of a tech startup for five years, where I handled everything from branding to UX/UI design for the company and our clients. I got my start in the industry with Moxie and theatreMAMA advertising agencies.
TESTIMONIALS
“I just looked at the logos and OMFG I am blown away and pretty emotional.
They are amazing!”
Emily Bentz, Founder of May Babes Maternity
"Tyler’s candid, honest, and straightforward nature resulted in a very efficient process - his flexibility and willingness to help me find the right compromises between my “ideal” and the best practical application proved to be invaluable. Tyler stands out as an exception. His work speaks for itself, but his character, professionalism, and ability to work successfully with people is why I believe he should be considered if you are in need of design service."
Casey Fulp, Owner/Principal of Carriage House Planning LLC
"Tyler took my vision an and created a Masterpiece. His work is Super Dope!!
Every time I see my logo, I'm filled with gratitude and pride!"
Anwar Hafeez, Founder of Anwarrior Wellness
Creative Director / Sr Creative / Experiential
SOFTWARE
Adobe Creative Suite / After Effects / Illustrator / InDesign / Photoshop / Lightroom / Keynote / Midjourney / PowerPoint / Sketch App / InVision App / Outlook / Teams / G-Mail / Google Docs / Google Sheets / Mac/PC OS / Mailchimp / CMS / file management /
VOLUNTEERING
NYC Pride: Volunteer Manager of 500+ person groups, attended conflict management training, diversity and inclusion training
The Dog Run at Saint Nicholas Park: Co-Director of local dog run, created logo/branding, monthly newsletter with ~600 subscriber distribution, managed social media, and curated website
PERSONAL INTERESTS
Travel, Korean language & culture, LGBTQIA+ initiatives/charities, performing arts, entertainment, fitness
PROFESSIONAL EXPERIENCE
Resorts World, Creative Director
• Leads creative in-house advertising department and design team encompassing OOH, OTT, in-home print, and digital marketing initiatives
• Collaborates with CMO + Senior Leadership in marketing plans, retail/merchandising development
• Development of internal company culture campaign strategy, development, and roll-out across multiple properties
• Cultivates departmental team member engagement, knowledge, and career development
Freelance, Art Director / Designer
• Working directly with clients and a boutique advertising agency (The AGNCY), I leveraged my skills and knowledge of design to provide polished logos, branding, and packaging
• Educated and empowered clients on the importance of consistent visual communication of their brand and use of assets across web, print, product, and social media
Throwing Fruit Inc., Senior Designer
• Collaborated with CCO on brand identity; worked with President on UX/UI of the content management system (CMS)
• Created brand logo and identity after company's acquisition/redesign of business scope; graphics for website/presentations
• Designed CMS platform required to build/submit a client's app to the Apple App/Google Play Stores
• Articulated value through website; created/curated app creation; provided quick/efficient updates of the company's apps
• Worked with clients; defined cohesive/consistent visual branding/identity; investor decks/programming assets for newsletters
• Served as Designer/Art Director/Copywriter for company website; icons, assets, images, treatments
• Selected images and video for use in website design and presentation decks; managed/owned files for all creative
• Created presentation decks for client pitches/investment opportunities with engaging/articulate data
• Signed clients with national/international audiences
• Generated $4MM of investments
• Represented the art department in weekly team meetings with CEO/CTO; developed programming ideas/art for shows
• Managed social media accounts Facebook/Instagram/Medium/Twitter; posts/branding; established industry presence
Theatre MAMA, Freelance Designer / Copywriter
• Branded intentional designs to bring the company's brand personality/services to life
• Elevated brand from "standard" to "intentional and designed"; company positioned itself for various clients
Moxie USA, Jr. Designer / Copywriter
• Designed engaging web banners and Devil units; selected lifestyle imagery from stock; wrote copy/headlines; designed layout
• Developed thoughtful, fun copy/headlines/imagery for social media posts/banners awarded NYC office: "go-to" branch
• Created 2nd annual "Connection Day" by Verizon; Devil unit media buys—increased online engagement
• New business: conceptualized/designed ad-lobs/pre-roll/digital extensions for Mercedes Benz and Georgia Pacific
• Worked with account managers; improved client/agency relationship; addressed feedback; provided on time /brand delivery
EDUCATION
BFA, Advertising Design
Fashion Institute of Technology | 2015