CLIENT NEED
The OTT tech startup, CHNL Media, needed more than spare vowels when launching their company. They needed branding and a straightforward web presence. Because they serve B2B and B2C (why do they hate vowels?) clientele it was important to provide a polished and trustworthy appearance while maintaining a modern millennial energy.
SOLUTION
A logo was created using a modern, condensed font to communicate efficiency (and a loathing for vowels) along with simple line icons. This minimalistic and clean aesthetic approach conveys they are a canvas to be used and customized to best suit the client('s) brand. The new website was designed to convey a new experience that was both exploratory and exciting while effectively communicating the offerings of the company.
MY ROLE
I was the sole creative who developed the concept and created assets from brief to execution.
