CLIENT NEED
The Dog Run at Saint Nicholas Park had a problem: no one knew they were a community-run group. This meant that the few volunteers who kept it running were the only ones doing the work — causing a lot of burnout. How do you get other dog owners to give a 💩 and also pick it up?
SOLUTION
By creating branding for the group they were able to differentiate themselves from the NYC Parks Department, which was key as most patrons assumed that was the organization responsible to maintain the space. The logo was designed in order to have the ability to change its coloring to represent the various types of dogs that frequent the space.
MY ROLE
I was the sole creative who developed the concept and created assets from brief to execution.
